MSNBC's recently launched "All In with Chris Hayes" continues to see its ratings fall, Deadline Hollywood reports:
[...] [The] news network’s recently launched and struggling All In With Chris Hayes hit a new viewership loss of 396,000 and its second-lowest demo audience of just 88,000 on May 14.
The AP, IRS and Benghazi scandals may also be weighing on MSNBC, as May 13-17 marked new ratings lows in several respects:
With 350,000 viewers on average and 94,000 in the adults 25-54 demo, MSNBC had its least-watched and lowest-rated total-day results of the year last week. That was also the lowest total-day demo result the network has had since the week of June 26-July 2, 2006, when MSNBC pulled in just 83,000 viewers among adults 25-54, according to Nielsen data.
Hayes' displacement of Ed Schultz from the primetime MSNBC lineup caused a stir across the liberal media landscape as network executives sought to reinvigorate a floundering 8 P.M. time slot last April.
"All In's" decline is line with a broader trend at the liberal network, as MSNBC's April ratings fell to 3rd place behind Fox and CNN in both total day and primetime viewers.